Tech + Marketing
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Calling all Nevada County business owners and entrepreneurs — I’m now taking new submissions for my community-favorite spotlight series, Stories Behind Success!
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The last five years have completely reshaped the way we buy, sell, and connect online. What once felt like a convenient side hustle or a nice add-on to brick-and-mortar has now become the main stage for both small businesses and major corporations. From billion-dollar…
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You know what’s wild? In 2025, nearly 58% of small businesses are already tapping into digital marketing—and almost every single one plans to increase their investment. Why? Because the reality is simple: if your business isn’t online, you’re basically invisible. Digital advertising now makes…
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If you’ve been living in Nevada County for a while, you know that “infrastructure improvement” used to mean someone filled a pothole and maybe fixed a streetlight. But lately? The county is leveling up in some serious ways—roads, broadband, trails, even a new behavioral…
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When people talk about Nevada County’s economy, the conversation almost always circles back to tourism. Sure, being the birthplace of the Gold Rush naturally makes us a travel destination, but relying on tourists as our economic backbone isn’t exactly a recipe for long-term stability.…
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There’s this myth floating around that small towns have to survive on tourist dollars or risk disappearing altogether. But let me tell you, that’s a load of nonsense. Some of California’s most charming small towns are proving that with a little creativity and a…
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When you think of AI, you might picture a robot vacuum getting stuck under your couch or Siri once again misinterpreting your grocery list. But here in Nevada County, California, AI isn’t just a tech trend—it’s quietly revolutionizing how our small mountain community plans…
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If you’re running a small business—whether you’re whipping up sourdough in your kitchen or fixing fences in between school drop-offs—you know the hustle is real. And with every penny spent needing to work overtime, marketing can feel like you’re throwing spaghetti at a wall…
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I hate to be the bearer of brutally honest news, but if your business isn’t on social media in 2025… it’s basically operating with a flip phone in a smartphone world.
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In the fast-paced digital world we live in, having a social media presence isn’t just a nice bonus—it’s a non-negotiable. Whether you’re running a cozy small-town boutique or a buzzing startup in the Bay Area, social media is your gateway to increased visibility, loyal…
