Nestled in the charming brick building across from the post office in Grass Valley, is a workspace and shop filled with creativity, passion, and earthy inspiration. This is the home of I M ELEMENT, owned by Azreail Duran, an artisan maker devoted to crafting natural wellness products for those seeking a more holistic lifestyle.

Azreail’s journey into the world of herbal crafting started with a childhood shaped by nature and gratitude. Raised by an herbalist, her family cherished every element, herb, or meat they had and thought being a called “litter bug” to be the highest of insults. She spent most days reading, climbing trees, and concocting potions from nature. That love and respect for nature followed her into adulthood establishing the foundation for what would eventually become I M ELEMENT.

She began crafting products shortly after her first child, a daughter with extremely sensitive skin, was born. When even products marketed for “sensitive skin” caused topical reactions, she started to carefully read labels and question every ingredient. Her daughter’s reactions stopped after an aunt showed her cold-process goat milk soap, leading to her exclusively using natural products. Eventually, she was creating her own moisturizers, soaps and other herbal remedies for the whole family.

In 2020, I M ELEMENT officially launched. After sharing her homemade honey lip butter with coworkers she received overwhelmingly positive feedback and requests to buy her product. This event highlighted the demand and desire for naturally crafted herbal goods and paved the way for her to open a store.

Today, I M ELEMENT is a hub for beautifully crafted holistic wellness products and genuine connections. For Azreail, the joy of creating natural herbal remedies and the meaningful relationships that develop with customers, make it all worth while. Some customers she now even considers as friends and supporters of the holistic lifestyle her products promote.

Best Sellers

Although every product is amazing in its own way, Azreail’s favorite product to craft is custom salves. She loves collaborating with customers to create personalized solutions. One memorable batch was crafted using wild desert rosemary and green sage plants gathered by her cousin resulting in a potent, aromatic salve.

As you probably guessed, environmental sustainability is woven into every part of this business. She even implements a container re-use incentive for customers. Simply send a picture of your repurposed glass jar or return it for a refill and receive $2 off your next purchase for each jar or lotion bottle. Additionally, there’s Elementals, a free loyalty program, where customers will earn points just for signing-up and receive points on every future purchase. Points add up quickly and are redeemable for various discounts. When you save up 200 points, you can get $25 off your purchase!

So whether you’re seeking herbal remedies, custom salves, or simply a genuine connection, Azreail is here to help.

Your journey to holistic wellness begins with I M ELEMENT.

To browse a complete collection of products, click here.

Find products locally at Natural Selection: a store praised for its great deals, excellent produce and knowledgeable staff.

To connect with Azreail directly:
Visit: 170 East Main Street #213, Grass Valley, CA
Email: i_m_element@yahoo.com
Call or Text: 530-388-8868

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