From Corporate Chaos to Calm

Before she was curating care boxes for grief, stress, or full-on rage (yes, there’s a box for that), Alicia spent two decades in Human Resources. Her superpower? Supporting others through major life shifts and workplace woes. But after years of holding space for everyone else, burnout came knocking. Loudly.

So she did what most of us only dream about—she stopped everything. Took a pause. Got real quiet. And started her own healing journey. One night, deep in that journey, the universe delivered a sign: a moonbow—a rare rainbow formed by moonlight. It was silent, magical, and a little weird. Just like healing.

That moonbow lit the path to something new. Something deeply intentional. And Moonbow Gifts was born.

More Than a Pretty Package

At its core, Moonbow isn’t here for fluff or filler. It’s here for the hard stuff. For the humans who can’t “just snap out of it.” For the ones who need real support, not toxic positivity.

That’s the heartbeat behind every box Alicia builds. Each one is carefully curated with tools for nervous system regulation, rituals of care, and emotional safety. Whether it’s grief, anxiety, burnout, or a week that simply won’t quit—Moonbow meets you where you are. No cheerleading required.

Best Sellers That Say “I Get It”

Need a supportive gift for someone going through it? Skip the sympathy card and head straight for:

Holding Space
(for grief and loss)

Neuro Calm Kit
(for anxiety, burnout, or neurodivergent folks)

Get Your Rage On
(for anger processing with sass and science)

These aren’t your typical “self-care” boxes. No cucumber melon candles or “good vibes only” mugs. Just real tools, thoughtful comfort, and the kind of care that actually lands.

Visit Moonbow to browse the full collection

The Bigger Vision

Alicia’s mission doesn’t end with the perfect box. She’s dreaming bigger—planning partnerships with organizations that support veterans, seniors, and mental health warriors. She envisions curated bundles, seasonal offers, and giving back as baked-in business practices. Because this isn’t just about sales—it’s about service.

As Alicia puts it:
“Let Moonbow Gifts help support you and your loved ones.”

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Moonbow officially launched in March 2025, and while sales and discounts are still on the horizon, the heart behind the business is already full force. If you or someone you love could use a little emotional first aid—or if you’re just tired of cookie-cutter care packages—this is the place to start.

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